eStoreJourney tracks presence and assesses how convincing the brand is across the online shopper journey touchpoints
before they decide
More than 78% of shoppers who purchase products above $50 research it online prior to the purchase
Prioritise your efforts
Learn how to optimise consumer experience of your brands on the path to purchase
3rd party content
builds your brand
Up to 70% of content seen by shoppers on our brand is owned by ecommerce, bloggers, portals etc.
eStoreJourney is one tool with multiple applications
Get insights for spending priorities in the digital channel. Define the most influential media to better shape your marketing plans. Optimise your brand’s website.
Define eCommerce websites that play the most significant role in your category in building your product perception. Prioritise opportunities for e-store content improvement and rating & review interventions.
Define the most influential 3rd party websites that build your brand image. Prioritise opportunities related to the lack of brand presence or poor sentiment to boost brand perception.
SEO & SEM
Get specific hints which search keywords require attention as they bring your consumers to content that is poor or discouraging towards your brand. Define 3rd party SEO allies that together with your own website will maximise consumer brand experience in search result page.