Amazon launch in Polish
Amazon, one of the most popular and world’s largest e-store opens up for the Polish market. From now on, Poles are able to surf though the store German version of the website in their native tongue. If Amazon succeeds in Poland, the digital media landscape will change significantly.
Bartosz Kiełbiński, Managing Director at eStoreMedia expects a small revolution: ‘In the United States and in many western European countries, the largest slice of the e-retailer market’s cake belongs to Amazon. Furthermore, it is considered the main source of product information. According to data collected by eStoreMedia, on average over 30% of Google’s product search traffic ends up on Amazon.com. Its presence in Poland may reorganise the e-commerce arena’.
Thus far, Poles interested in shopping at Amazon had to use the platform designed for other markets. Now, the retailer decided to support also Polish tongue. Amazon intends to reach a wider group of clients by overcoming the language barrier.
The preparations took months, yet there is still much to be done. There are many untranslated product cards and a lot of them are still being updated. Moreover, Poles are unable to make payments in their own currency – all purchases are settled in Euro and then converted into PLN. It is likely that once those issues are fixed, Amazon will show its true value and win Polish market.